Are Masks Ruining the Cosmetics Industry’s Profitability?

The global pandemic has altered many aspects of our daily lives, including our beauty routines. One particularly interesting change has been the impact of face masks on the cosmetics industry. While many insist on wearing makeup, even when masked, the process is significantly different and can be quite challenging. This article explores whether the use of masks has indeed taken a toll on the profitability of the cosmetics sector.

Adjustments in the Beauty Industry

Advances in technology have led to a surge in mask usage, ranging from surgical masks to custom designer masks. The customers, particularly in the healthcare and beauty sectors, have had to adapt to these changes. For many professionals, such as doctors and beauty experts like myself, we are required to wear masks for extended periods. Despite this, we still strive to achieve a flawless makeup look that complements our attire and reassures our clients.

Here’s a look at the challenges and adjustments that face makeup professionals face when working with masks:

Complexion: Concealer and foundation pose a challenge because they often slip or rub off, leaving visible streaks and clumps. Blurring: Eyeshadows and eyeliners can blur and crease, making it difficult to maintain a defined look. Duration: Makeup can quickly deteriorate throughout the day due to the dampness and heat from the mask, necessitating touch-ups.

Making Up With Masks—An In-Depth Look

Just like wearing a mask, applying makeup with a mask on is not without its own set of rules. Here’s a closer look at the intricate process that makeup artists and professionals undergo to ensure their clients still achieve the desired look:

Lipsticks and Glosses: Despite being unaffected by the mask, lipsticks and glosses are still very much in demand. People continue to wear these for a fresh and appealing look.

Eye Area Focus: As facial makeup is heavily concentrated on the eye area, we must use specific techniques to achieve a flawless appearance. From brows to eyeshadows, eyeliners, and eyelashes, each step requires meticulous attention to detail to ensure the makeup remains undisturbed by the mask.

The Behind-the-Scenes Reality: Sacrifices for a Better Look

After finishing a patient or a treatment, we quickly remove the mask. Our coworkers and I also undergo regular testing, which is a necessity. Despite the mask, many of us wear BB creams or foundation as a part of our daily skincare routine. However, the mask does affect the foundation, leading to streaks and creasing.

We are not always wearing masks 24/7. When I am not working, I enjoy a mask-free life. Nonetheless, the prolonged exposure to masks during work hours can make it challenging to maintain a seamless makeup application.

Types of Masks and Their Impact

There are various types of masks available in the market, including blue surgical masks, which are too big for my face. I prefer masks with different designs and materials that are breathable, suitable for use in small spaces. A mask with little diamonds has caught my attention due to its cute appearance, but it’s also one of the worst types for makeup application.

Some masks are not designed to be worn in close contact with others. Maintaining distance is crucial to prevent germs from spreading. Personally, I have no intention of hugging the world, no matter how charming the mask may look. However, some mask designs seem to be targeting those who prefer a more intimate experience.

The Final Verdict: Impact on the Industry

So, is it true that masks have negatively impacted the cosmetics industry? While the struggle is real, the industry continues to thrive. Professionals and enthusiasts continue to invest in new products and techniques to combat the challenges posed by masks. Despite the hardships, the love for makeup and the beauty industry remains unshaken.

In conclusion, the cosmetics industry has adapted and moved forward, albeit with some additional challenges brought about by the widespread use of masks. Whether these challenges will have a lasting impact on the industry’s profitability remains to be seen, but one thing is certain: makeup remains a beloved and integral part of our lives.