Why LUSH Cosmetics Displays Employee Faces on Their Products
When you pick up a LUSH Cosmetics product, you might notice a face or a name on the packaging. In this article, we will delve into why LUSH places images of their employees on their products, the reasons behind it, and whether these employees earn any commissions from sales.
Employee Morale and Product Authenticity
One compelling reason for LUSH to include their employees' images on their products is the positive impact it has on employee morale. When employees know their faces are visible on the products they create, it fosters a sense of belonging and pride within the company. This can create a more harmonious work environment and lead to better quality products. For customers, it adds an element of connection and authenticity to each product. Imagine knowing the person who carefully crafted the lotion you're about to use.
Some LUSH customers collect products featuring specific faces because it feels personal and unique. It's fun and exciting to see who made the product you're using, giving the customer a deeper connection to the brand and the process.
The Real Reason Behind the Faces: No Commission
It's important to clarify that the inclusion of employees' faces on LUSH products does not involve any commission-based incentives. The faces are typically of compounders who work at the factories. These individuals have a crucial role in the product-making process. The stickers are more of a gimmicky way to link the customer with the very person who brought the product to life.
A LUSH employee, speaking from firsthand experience, notes that the images are placed there to show that the product is handmade and to create a connection with the customer. They emphasize that no employee earns commission from this practice. The primary motivation is to build a bond between the customer and the creator, akin to following LUSH celebrities.
Another reason is that different employees contribute unique styles to the products. While the overall line remains consistent, certain employees have a distinctive touch that customers might prefer. For instance, a customer might consistently buy extra jars of Lush Jubbles when a particular woman's face is on the label. This personal touch makes the product feel more individual and special.
The Human Touch in Product Creation
By putting faces on products, LUSH aims to highlight the human element in their manufacturing process. It's a way to remind customers that every product is crafted with care and attention. This practice adds a layer of transparency to the brand, showing that the products are not mass-produced but rather made with the hands and dedication of real people.
For both employees and customers, this personalized touch creates a sense of community and authenticity. It makes the brand more approachable and relatable, fostering a loyal customer base and a stronger connection between the company and its employees.
Conclusion
LUSH's decision to include employee faces on their products serves multiple purposes. It boosts employee morale, creates a personal connection with customers, and emphasizes the handmade nature of the products. However, it's vital to understand that this practice does not involve any financial incentives for the employees. Instead, it's a strategic approach to build a stronger, more connected community within the brand.
Whether you're a customer or an employee at LUSH, there's something special about seeing a face on the bottle of your favorite product. It reminds us that behind every creation, there's a story of dedication and craftsmanship.