The Evolution and Popularity of Make-Up in the Digital Age
Make-up has never been more popular than it is today. This rise in popularity can be attributed to a variety of factors ranging from improved digital information accessibility to changes in societal norms and economic conditions.
Shifts in Make-Up Popularity
Why is make-up more popular now than ever before? This is a great question. The biggest shift lies in the availability of information. Back when I started out, you had to go to a school or buy a makeup book to learn. Now, you can watch a billion videos on YouTube featuring one particular ‘look,’ usually involving heavy makeup with several steps. People find this challenging and fun, making it more interesting than applying simple products like tinted moisturiser and lip balm.
Secondly, the popularisation of photographic makeup has significantly contributed to the surge in make-up use. In the past, women wore makeup to look nice in person, but were not overly concerned about being photographed. However, in today's era, we are photographed all the time; every social occasion is a photo opportunity. Makeup that looks good in person can disappear on camera. To ensure it looks good in photos, you need about twice as much makeup.
Thirdly, the economic conditions of the current generation have played a crucial role in the increased popularity of make-up. Many people are struggling to gain true financial security, making it seem like there's no point in striving. Instead, they spend their money on small luxuries to feel better. This economic environment is reminiscent of the Great Depression of the 1920s, where lipstick sales actually increased.
Making Sense of Make-Up Usage
It’s important to note that make-up has always been popular, with various products like foundation, concealer, mascara, eyeliner, eyeshadow, blush, lipsticks, and nail polishes being widely used for a long time. The surge in popularity is more about the increasing number of separate products available and the variety in techniques.
Nowadays, there are countless videos, articles, and advertisements in women's magazines championing the use of the latest products for your eye brows, color correction, and more. These resources have led to a greater emphasis on make-up and the belief that it can significantly improve one's appearance.
Impact on Self-Esteem and Confidence
While make-up can boost confidence, it is also crucial to note that poor self-esteem and lack of confidence can sometimes lead to excessive make-up use. The fear of appearing out of place, the need to compare oneself on social media, and the pressure to project an ideal image can all contribute to the overuse of make-up. Therefore, finding a healthy balance in make-up usage is key to maintaining genuine self-esteem and confidence.
Lastly, make-up can be a tool for self-expression and creativity. Instead of seeing it as a means to cover up flaws or insecurities, individuals can use make-up as a medium to enhance their natural beauty and express their unique style.
Overall, the popularity of make-up today is the result of an interplay between technological advancements, cultural changes, and economic conditions. Understanding these factors can help us appreciate the complex relationship between make-up and modern society.