Why Do People Wear Makeup: Self-Expression or Societal Expectations?

The reasons behind why individuals wear makeup can vary widely, influenced by personal preferences, cultural contexts, and social expectations. This article explores the motives behind makeup usage, ranging from self-expression to conforming to societal standards.

For Themselves - Self-Expression and Confidence Boost

Many people wear makeup as a form of self-expression and to enhance their confidence. The act of applying makeup can be seen as a creative process, allowing individuals to explore their personal style and feel more comfortable in their own skin. For these individuals, makeup is not just about appearance; it is a means of expressing their individuality and boosting their self-esteem.

For Others - Societal Standards and Impression Management

Some individuals may choose to wear makeup to conform to societal standards of beauty or to impress others. This can include enhancing their appearance for dates, social events, or professional settings. They might feel that makeup improves their looks in the eyes of others, making them more attractive or presentable. The desire to meet societal expectations can play a significant role in their decision to wear makeup.

Combination of Both - Personal Satisfaction and External Perceptions

Often, the motivation for wearing makeup is a mix of both personal satisfaction and external perceptions. Individuals may enjoy how they look for themselves while also considering how others perceive them. This combination of reasons can create a nuanced and complex motivation for makeup use.

Personal Motivation and Self-Care

Consider the perspective of someone who uses makeup primarily for themselves. They might use it to make themselves appear prettier and to boost their self-esteem and confidence. This individual might wear foundation occasionally to cover up some skin imperfections from a medical treatment, enhancing their appearance and helping with self-care.

Critique and Misconceptions

While some individuals embrace makeup for personal reasons, others view it with suspicion and criticism. Some might see the extensive use of makeup as a superficial attempt to alter one's appearance, leading to the use of additional fake elements like hair, nails, and lashes. This view can be damaging and repulsive, often portraying those who use makeup as insecure and shallow.

In the past, there were instances of peers and even strangers attempting to comment on or mock the use of makeup, as seen in middle school when boys would use wet paper towels to wash off makeup. However, it is important to recognize that makeup can be a self-care ritual or a way to express one's true self, rather than a hindrance or a sign of insecurity. Overuse of makeup can indeed harm the skin and make the face appear unnatural.

Ultimately, the reasons for wearing makeup are deeply personal and can vary widely from individual to individual. Whether for self-expression, societal standards, or a combination of both, makeup usage reflects a complex interplay of personal identity and social expectations.